Case Study
GSM Retail’s Digital Transformation with Microsoft Dynamics 365 F&O
The Challenge: Legacy Systems Holding Back Retail Growth
GSM Retail, operating across East Africa through brands like GSM Home, Max, and Babyshop, faced major operational constraints with Microsoft Dynamics AX 2012 and an outdated POS platform.
A. Legacy ERP Limitations (AX 2012)
- POS and Tax Integration Issues: Trouble syncing with Tanzania (VFD), Kenya (KRA), and Zanzibar (ZRA) authorities.
- ERP Performance Bottlenecks: Large transactions took over 16 hours, delaying operations.
- Manual Integrations: Loyalty, taxation, and inventory syncs lacked automation.
B. POS Migration Challenges (to Store Commerce)
- Rebuilding architecture from monolithic to modular container setup.
- Device driver compatibility and offline sync complexity.
- Rewriting POS customizations and training staff for new workflows.
The Solution: Future-Ready Retail with Microsoft Dynamics 365 F&O
3E MindCurve implemented a complete modernization of GSM Retail’s retail and finance stack with D365 F&O (On-Prem) and Store Commerce, focused on speed, automation, and scalability.
Modules & Features Implemented
Integration & Automation Highlights
| Process | Solution Implemented |
|---|---|
| AX2012 to D365 F&O | Seamless data migration + reengineered processes |
| Oracle → PO Automation | Excel-based integration → halved PO creation time |
| Easy Reward Loyalty | API-based sync for real-time points & redemptions |
| Tax Authority Compliance | VFD/EFD integrations for Tanzania, Kenya, Zanzibar |
| Transfer Orders | Barcode scanning for shipments & receipts |
What the Client Achieved
“With D365 F&O and the upgraded Store Commerce platform, we now run faster, smarter, and more customer-centric operations across all regions. The MindCurve team enabled a seamless transformation.”
Why GSM Retail Chose 3E MindCurve
Retail-Focused ERP Expertise
We specialize in complex retail transformations involving multi-brand, multi-country operations and high transaction volumes.
Seamless Migration from AX2012
From architecture overhaul to user training, our team managed a seamless lift-and-shift to D365 F&O with modernization baked in.
Real-Time Integrations that Work
We built and deployed real-time integrations with POS, loyalty, and tax authorities — eliminating reconciliation delays and compliance risks.
Bulk Tools for Operational Efficiency
Our custom uploaders for payments, TOs, and discounts enabled faster processing and improved accuracy at scale.
Ready to Power Your Retail Growth with Modern ERP?
Let’s help you eliminate silos, accelerate operations, and stay compliant—across borders and brands—with Microsoft Dynamics 365.